Marketing Director – Southern Africa Markets 520 views

As the Marketing Director, you will look after the Southern African Markets and more specifcally be responsible for:

• Accountable for all Marketing activities across the Consumer portfolio.
• Meet the everyday needs of South & Southern Africa consumers by building consumer preferred and expert recommended brands, differentiated by science and insight-driven innovation.
• Responsible for all South and Southern Africa territories
• Manages an annual marketing budget
• Portfolio management and new product launches (innovation)
• Manages the strategic alliances between the company and media agencies, creative agencies and other suppliers.
• Lead digital transformation strategy, setting digital council, establishing clear governance to evaluate performance on digital/social optimized by channel, consumer.
• Lead digital capability building with team including the following: digital research into consumer behaviours, managing website and social assets performance and guiding on content, SEO, eCRM, social media, mobile/portable, digital innovation, etc.
• Responsible for the co-ordination of cross-functional activities between Marketing, Commercial Excellence, Sales and Global Support Functions within the company
• Accountable for growing quality expert recommendations, achieving brand recommended most often status and growing purchases through improved recommendation conversion.
• Attract, develop, promote and retain key talent